Tuesday, November 14, 2006

NOBO Business Benefits

With reference to Peter Gloor's book "Swarm Creativity", NOBO can be considered as a virtual community of practice working in an ecosystem of connected communities of practice. There are three types of virtual community of practice but it is the collaborative innovation network (COIN) that delivers the primary business benefits.

"Members of COINS self-organise as cyberteams, teams that connect people through the Internet - enabling them to work together more easily by communicating not through hierarchies, but directly with each other. The individuals in COINs are highly motivated, working together toward a common goal - not because of orders from their superiors (although they may be brought together in that way), but because they share the same goal and are convinced of their common cause."

The business benefits to NOBO that embrace the concept of COINs are substantial;
  • Organisations are more innovative and more collaborative
  • Organisations are more agile
  • Infuse external knowledge into the organisation
  • Uncover hidden business opportunities
  • Release synergies
  • Reduce costs and cut time to market
  • Help organisations locate their experts and reward hidden contributors
  • Lead to more secure, transparent organisations.

"COINs will be the foundation of virtual teamworking for tomorrow's increasingly virtual global enterprises. Innovation is crucial to the long-term success of an organisation, and COINs are the best engines to drive innovation."

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